4 Ways to Incorporate Print into Your Marketing Mix

With access to digital marketing tools right at our fingertips (literally), it’s easy for marketers and small business owners to overlook print marketing when planning future campaigns.

Although it might seem insignificant at the time, if your business is ignoring print marketing you could be missing out on key opportunities to engage potential and existing customers.

Not sure where to start with print? Let’s take a look at a few of the ways you can incorporate this traditional medium into your current marketing mix.

Direct Mail

If you’re new to the world of print marketing, direct mail is one of the best places to start. It’s personal, versatile and has a higher response rate than email.

Not to mention, direct mail today is more targeted than ever. With services like neighbourhood mail and postal code targeting offered by Canada Post, you can maximize ROI by ensuring your mail gets in the hands of the right people.

Promotional Products

Promotional merchandise covers a wide array of products and apparel, from pens and notepads, to hoodies and backpacks. Each item is personalized with your logo, and can be tailored to your audience by choosing products from categories such as tech, travel, healthcare, or sports.

Not to mention, because of the vast number of items available, there is always something to fit your budget.

Packaging Inserts

Packaging inserts are additional items that companies and organizations can place inside their packages before they are shipped to the customer. This marketing tactic is a low-cost opportunity to provide additional value to your packages and improve customer retention.

Common inserts include personalized thank-you cards, promotional coupons, and stickers.

Vehicle Wraps

Vehicle wraps are one of the simplest and most effective ways to advertise your business if you have a company fleet. One study found that a single intracity truck with vehicle graphics can generate up to 16 million impressions per year!

Working with a tight budget? Instead of a full vehicle wrap, opt for a partial wrap or single decal to cut costs.

These are only a few of the many ways you can include print in your future marketing campaigns. For more ideas, or guidance in planning your next campaign, contact the print experts at Capital Press!